Tenth anniversary was celebrated in January’08, for one of the most famous handbag “Fendi Baguette Bag” produced from Fendi’s stable. This coveted couture small bag was a 90’s favorite and remains as popular today as it used to be earlier. The name of the bag Baguette comes from its shape, which resembles a French baguette.
The tenth anniversary was celebrated with new limited edition of the baguette bag, the10+. There are ten shades of the bag available with quilted leather version in each shade. These are all white version of canvas bag that comes complete with pantone markers for personalizing. Currently there are 1000 versions of the Fendi bags and this years’ favorites are both shrunken and enlarged versions , convertible into both clutches and messenger bags. Along with Baguette, some of the current Fendi’s popular versions are “ Spy bags” and “B” bags ; the former is so named because it contains secret compartments and built-in purse in its strap and the latter is so named because it is shaped in the form of letter B.
Fendi Baguette Bag was made famous by the actress Sarah Jessica Parkar in her role as Carrie Bradshaw in Sex and the City , where she delivered the famous lines “ I am homeless ! I’ll be a bag lady. A Fendi bag lady, but a bag lady!” It is quite natural that lady’s in millions all over the world are dreaming to have a Fendi bag of her own. There are bags of different
Fendi has been listed as one of the top 12 designer brands in the world today as listed in the “ Handbag Brands 2008” published by The Luxury Institute of New York. The fashion world literally wishing the Fendi Baguette a very happy birthday and wishing many happy returns of the day.
The Madison magazine in their Australian edition in January’08 wrote in their article “in the bag” that “ three generations of the Fendi family have their stamp on the famous fashion house” which certainly express the views of millions of Fendi clienteles all over the world.
Adele and Edoardo could possibly never imagined that their small leather goods and furs outlet in Rome, will become a world famous fashion house. Within seven years of its inaugural shop in 1925, the second one came up and the business grew in leaps and bounds. Soon Fendi products became well known and famous in Italy. All of the five Fendi’s five daughters who were so long silent participants in all the rudiments of day-to-day business activities, joined officially in the business in 1946. So, it was a smooth take over of the business for these five daughters of Edoardo when he died in 1954.
The second generation of Fendi took its roots in the business activities in a very organized manner when five sisters allocated responsibilities amongst themselves. Anna was responsible for designs and accessories, Paola was for pelts, Franca was looking after luggage and leather shops. Alda run the fur salons and Carla took the advisory and coordination part of the business. The family tree’s involvement in the Fendi business did not end there. Anna’s daughter Silvia Venturini Fendi, the third generation of Fendi , came into the limelight by designing the most famous brand of Fendi Bags, “Baguette”.
Marvin Traub, President of Bloomingdale’s discovered Fendi’s leather goods and introduced them to the U.S.A. Due to instant success and growing popularity, other outlets followed soon. Today Fendi is represented through only high-end department stores. As on today the most impressive accessories of the company may be seen on the arm of celebrities and signature bags like the Spy, buckled B-bag, embellished bucket bag are often in high demand inspite of its astronomical price tag attached.