In today’s world of glitz and glamour , the hottest name surely will be Fendi. Fendi certainly has taken the world of fashion by storm , even more than the waves of a tsunami. All fashion cities cannot avoid the craze of Fendi phobia. It turned out to be such a big hit that it has crossed the border line of race and culture in the true sense of the term.

Originally started with a leather shop in 1918 along central Rome’s Via Plebiscito. The business was officially renamed in 1925 and began to prosper with its second shop at Via Piave started functioning in 1932. The business boomed to greater height when Karl Lagerfeld married one of the Fendis. Lagerfeld created the famous logo of the company , the inverted FF and the man behind the unprecedented success and popularity of the brand. Sooner than expected, the brand became the lifestyle of many of the icons of the society. The combination of the twin i.e. word of mouth advertisement and quality product , did wonder and pushed Fendi to the pedestal of the fashion world.

Year after year, the glorious existence of Fendi had seen inclusion of various product items. In 1966, Fendi had their first debut in fur collection. Then men’s items like ties, scarves, shoes, sunglasses, watches , wallets for both men and women.

But for women, the top picks are the Fendi Bags. The beauty of it all is the choices are so varied and many but the picks are so easy. Each item will confirm Fendi’s quality standard without forgoing the least of functionality and elegance, which is supposed to be the hallmark of Fendis’. Presently, the “Spy bags” are the favorites. The Spy bag range includes phython spy bags, cognac spy bags, satin spy bags and pleated spy bags which have become status symbol of fashionable ladies.

There are few Fendi shoulder bag designs, which swept the market especially amongst the affluent clientele. Few of them are named below:

• Fendi Mama Shoulder Bag

The white patent Fendi Mama Shoulder Bag has a inherent futuristic design with its perspex design of chain handle. Futuristic designs are good but the complete enemble must have a balanced outlook which this bag in plenty. The classic Mama collection logo closure in suede and silver lining have been provided in the bag in right proportion. One point to remember about the use of the bag is to keep it in dust cover when not in use since white patent gets scuffy very easily and for its longer span of usability.

• Fendi Salleria Shoulder Bag

 Fendi Salleria shoulder bag has a nice sporty look of it which is very rare to be seen in any other design.

• Fendi Mini Mama Shoulder Bag

The Fendi Mini Mamma Bag is as the name suggests is the Mamma’s kid sister. It normally has the measurement of 9” x 6”  which makes it quite handy for a going out and day to day usage hand bag.

• Fendi Mirrored B Shoulder Bag

 These days mirroring and metallics have become the rage with them who can afford. The Fendi Mirrored B shoulder bags are extremely costly but certainly has its charm of its own in gold mirrored outfit. 

• Fendi Beige Zucchino and Pink Fun Shoulder Bag

The most integral part of any Fendi product is its class. The elegance and glamour comes automatically with any Fendi outfit.  But the fun part of any Fendi product is very unusual. Yet, somehow both have gelled well in this design.

• B. Fendi Metallic Leather Shoulder Bag

The specialty of B. Fendi Metallic Leather Shoulder Bag was quite evident with the display of this bag by Paris Hilton on May 6, 2007. The soon to be a jail bird Paris Hilton was spotted and photographed at the U.S. Launch Party  for B. Fendi Metallic Leather Shoulder Bag.