In today’s world of glitz and glamour , the hottest name surely will be Fendi. Fendi certainly has taken the world of fashion by storm , even more than the waves of a tsunami. All fashion cities cannot avoid the craze of Fendi phobia. It turned out to be such a big hit that it has crossed the border line of race and culture in the true sense of the term.

Originally started with a leather shop in 1918 along central Rome’s Via Plebiscito. The business was officially renamed in 1925 and began to prosper with its second shop at Via Piave started functioning in 1932. The business boomed to greater height when Karl Lagerfeld married one of the Fendis. Lagerfeld created the famous logo of the company , the inverted FF and the man behind the unprecedented success and popularity of the brand. Sooner than expected, the brand became the lifestyle of many of the icons of the society. The combination of the twin i.e. word of mouth advertisement and quality product , did wonder and pushed Fendi to the pedestal of the fashion world.

Year after year, the glorious existence of Fendi had seen inclusion of various product items. In 1966, Fendi had their first debut in fur collection. Then men’s items like ties, scarves, shoes, sunglasses, watches , wallets for both men and women.

But for women, the top picks are the Fendi Bags. The beauty of it all is the choices are so varied and many but the picks are so easy. Each item will confirm Fendi’s quality standard without forgoing the least of functionality and elegance, which is supposed to be the hallmark of Fendis’. Presently, the “Spy bags” are the favorites. The Spy bag range includes phython spy bags, cognac spy bags, satin spy bags and pleated spy bags which have become status symbol of fashionable ladies.