The name Fendi acquired by the company after Adele Casagrande’s marriage to Edoardo Fendi in 1925. It was a family business run by the couple along with their five daughters who joined later in due course. The company is now part of Prada and Louis Vuitton Moet Hennessey. The most important personality in Fendi is its creative director Karl Lagerfeld who designed the most famous double F logo which is also famous as Zucca.

Fendi’s main products are shoes and furs. But, the sophistication of Fendi lies in its product range of elegant Bags where such names as Fendi Spy is phenomenal. These designer bags are not only extremely expensive, the waiting period is about two to three years depending upon the style of the product. Celebrates like Gwen Stefani, Linda Evangelista, Hilary Duff and many others are wearing Fendi Bags. As a corollary to its name, fame and especially popularity amongst the celebrities, the Fendi Bags has created a whole market of Fendi Bag replicas. One of the most popular replica of Fendi Bag, as already named earlier is Fendi spy bar replica. These Fendi replica bags are also available in various colors enhancing its popularity many folds. Without semblance of any doubt, one can be assured of highest quality of materials in these replica bags. The sky high price of original Fendi Bags are becoming at times prohibitive and as such more and more of even affluent population, are opting today for equally beautiful Fendi spy replica bag instead. However, fake bags are rampant and one must be careful so as not to get duped.

One will be instantly drawn to the Fendi ruched beaded handbag because of its look that is hard to find and the attraction becomes overwhelming that one cannot overcome. Initially, the bag resemble a calm and recluse look, featuring a plethora of treasures and wilts on the skin. The detailing of ruched beads is a handful lot to handle, heightening the optical senses of the observer, instigating the observer to spontaneously touch and feel the bag. The metallic material is in golden jersey, with detailing in beaded form, and the style is winged. Many will like it that way and consider themselves lucky that the dimensions and metallic are subdued. The ambience of the material will be such that some people will love it and some will hate for sure. Undoubtedly, the material is funky but may be not for everyone. One will certainly not cease looking at it again and again wondering what may be the reason behind it. Any lady customer will certainly will be wondering how she would be looking like brandishing the strap of the bag on her shoulder after speedy dispersal of $1320.

Fendi Patchwork Textured Handbag

The geometrical classic of the design of Fendi patchwork textured handbag will draw your attention even at the first glance of it. The textured shade of black, brown and white leather will be totally overshadowed by the tortoiseshell shell. Although this is deemed to be a clutch, the dimensions are oversized like 17” W x 13.5 H. The shrouded strap will be handy, the clutch will make it as a solely hand held bag also. The lines and shape will lure you to go for this $ 2370 extravaganza.  However, during the season of glitz and fabulous events of glam and parties, it gives the excuse to wear such outfits.

• It is necessary to check the Serial Number
• To check the authenticity of the bag is to look at the bag itself. Since the Fendi Bags are popular and made of quality material, they are astronomically costly.
• One should have a close look at the stitching. There should not be any loose end or missing stitches. The color of the thread should match the main color of the bag. The stitches should be evenly spaced.
• If the bag is of leather, the logo should be engraved and not printed on the leather.
• One should look at the hardware. The hardware should match in sheen and color. All manufacturer including Fendi is normally puts a cover over the hardware for protection which should only to be removed after purchase . Brand name or logo is engraved specifically and not embossed or printed on the hardware. One should find the brand name of the logo engraved on the strap hardware on Fendi.
• It is also necessary to check photographs of fake Fendi bags as many as possible to have an idea of deception.
• One should check the material, hardware, lining and accents of the material of the bag.
• Handbags are made of various types of leather like Calfskin, Goatskin, Lambskin and Patent Leather. The point is, it is easy to find out whether the leather is of good quality or not. The lining is normally of satin material that has a nice shine to distinguish.
• Designers always use leather accents and not plastics which can easily be checked.
• A quick look at the edge of the strap, near a stitched joint, should reveal a leather core which can be easily distinguishable.

The finesse with which these bags are made is incredible. Each and every stitch on the original Fendi bag is of the same size. The thread with which the bag is sown perfectly matches the material with which the bag is made. There are no missing stitches in the original Fendi bag. The original bag goes through rigorous quality check which, enable it to maintain this unbelievable quality. Another differentiating point is that if the original Fendi bag is made of leather then the logo is engraved on the leather surface and not just printed on the surface. The buckle or the other hardware present on the original Fendi bag matches the bag material perfectly and the sheen of the material exactly matches the hardware.

The lining of the original Fendi bag is usually made of satin and the material is not shiny but has sheen as it is excellent quality satin. Shiny satins are almost always blended material and are not original. The accents present on the original Fendi bag is made of leather which is sometimes coated as most designer bags used the coated leather accents. This can be tested by testing the material near a joint and the initial leather core is easily visible.

The final differentiating point of the original Fendi bag is the presence of the authenticity card which has the logo embossed on it.

All designer bags are very expensive and exclusive. The Fendi brand name is categorized with the Louis Vuitton but the waiting list of these designer bags can be a staggering two to three years even with the costs involved. The ownership of the Fendi bags are restricted to the rich and famous people like Hilary Duff and Gwen Stephany. The popularity of the Fendi bags are ever increasing with the famous clientele. Taking the popularity of the designs the market of the replica bags is very good.

The replica bags are not so dear, and they are more easily available. The bags are priced reasonably and they are also available to the middle class clientele who fancy designer bags but cannot afford the range. The most popular range of the Fendi bags are the Fendi spy bags. The replica bags are available in different colors. The replica of Fendi bags are made of the fines materials. Many people may regard these replica bags as low quality fakes but in all probability these replica bags are as good as the original bags and are more affordable. Not only that the variety in these replica bags are also better than the original, only the famous F logo designed by Karl Lagerfeld will not be there but will be every bit as functional and as chic and exclusive. The replica bags cater to the masses and are almost as famous as the real brand.

Fendi’s classic logo of two inverted FF facing each other was the trademark of Fendi. Fendi became famous among fashionable ladies initially for its classic clutch bags which is perfect for its casual wear as well as formal wear too. One has to utter the only word superb, seeing the detailing part of the design of a Fendi bag.

One may be wondering how far the tentacles of Fendi may be spreading. Now, there is a news item which announces that Italian luxary group Fendi will be holding a fashion show on the Great Wall of China as its parent company LVMH Moet Hennessy-Louis Vuitton, seeks to double its sale by 2008. The Chairman Mr. Bernard Arnault said that he finds Fendi’s great potentiality to become a star brand. Fendi’s Chief Executive Michael Burke claimed that “ we cannot become a global luxury group without a strong Italian brand”.

Fendi had sales of around 350 million euros in 2006 and aims to double that by 2008. As per the current sales figures , Fendi’s core business is in handbags and shoes which accounts for more than 60 percent of the total sales of the company.

However, critics are on the prowl who claim themselves as Fendi believer. But, they are very critical about Fendi’s overly logoized version of the bags. They site Zucca bags where the handle is slathered with F’s. They denounce it as nothing more than a  fug bag and having logos in so many places that really hurt someone’s taste. Their advice is Fendi should take a season off, sit back, regroup and then come back with something which match their past record of astonishing designs.

Originally started with a leather shop in 1918 along central Rome’s Via Plebiscito. The business was officially renamed in 1925 and began to prosper with its second shop at Via Piave started functioning in 1932. The business boomed to greater height when Karl Lagerfeld married one of the Fendis. Lagerfeld created the famous logo of the company , the inverted FF and the man behind the unprecedented success and popularity of the brand. Sooner than expected, the brand became the lifestyle of many of the icons of the society. The combination of the twin i.e. word of mouth advertisement and quality product , did wonder and pushed Fendi to the pedestal of the fashion world.

Year after year, the glorious existence of Fendi had seen inclusion of various product items. In 1966, Fendi had their first debut in fur collection. Then men’s items like ties, scarves, shoes, sunglasses, watches , wallets for both men and women.

But for women, the top picks are the Fendi Bags. The beauty of it all is the choices are so varied and many but the picks are so easy. Each item will confirm Fendi’s quality standard without forgoing the least of functionality and elegance, which is supposed to be the hallmark of Fendis’. Presently, the “Spy bags” are the favorites. The Spy bag range includes phython spy bags, cognac spy bags, satin spy bags and pleated spy bags which have become status symbol of fashionable ladies.

• Fendi Mama Shoulder Bag

The white patent Fendi Mama Shoulder Bag has a inherent futuristic design with its perspex design of chain handle. Futuristic designs are good but the complete enemble must have a balanced outlook which this bag in plenty. The classic Mama collection logo closure in suede and silver lining have been provided in the bag in right proportion. One point to remember about the use of the bag is to keep it in dust cover when not in use since white patent gets scuffy very easily and for its longer span of usability.

• Fendi Salleria Shoulder Bag

 Fendi Salleria shoulder bag has a nice sporty look of it which is very rare to be seen in any other design.

• Fendi Mini Mama Shoulder Bag

The Fendi Mini Mamma Bag is as the name suggests is the Mamma’s kid sister. It normally has the measurement of 9” x 6”  which makes it quite handy for a going out and day to day usage hand bag.

• Fendi Mirrored B Shoulder Bag

 These days mirroring and metallics have become the rage with them who can afford. The Fendi Mirrored B shoulder bags are extremely costly but certainly has its charm of its own in gold mirrored outfit. 

• Fendi Beige Zucchino and Pink Fun Shoulder Bag

The most integral part of any Fendi product is its class. The elegance and glamour comes automatically with any Fendi outfit.  But the fun part of any Fendi product is very unusual. Yet, somehow both have gelled well in this design.

• B. Fendi Metallic Leather Shoulder Bag

The specialty of B. Fendi Metallic Leather Shoulder Bag was quite evident with the display of this bag by Paris Hilton on May 6, 2007. The soon to be a jail bird Paris Hilton was spotted and photographed at the U.S. Launch Party  for B. Fendi Metallic Leather Shoulder Bag. 

The tenth anniversary was celebrated with new limited edition of the baguette bag, the10+. There are ten shades of the bag available with quilted leather version in each shade. These are all white version of canvas bag that comes complete with pantone markers for personalizing. Currently there are 1000 versions of the Fendi bags and this years’ favorites are both shrunken and enlarged versions , convertible into both clutches and messenger bags. Along with Baguette, some of the current Fendi’s popular versions are “ Spy bags” and “B” bags ; the former is so named because it contains secret compartments and built-in purse in its strap and the latter is so named because it is shaped in the form of  letter B.

Fendi Baguette Bag was made famous by the actress Sarah Jessica Parkar in her role as Carrie Bradshaw in Sex and the City , where she delivered the famous lines “ I am homeless ! I’ll be a bag lady. A Fendi bag lady, but a bag lady!” It is quite natural that lady’s in millions all over the world are dreaming to have a Fendi bag of her own. There are bags of different

 
Fendi has been listed as one of the top 12 designer brands in the world today as listed in the “ Handbag Brands 2008” published by The Luxury Institute of New York. The fashion world literally wishing the Fendi Baguette a very happy birthday and wishing many happy returns of the day.

Adele and Edoardo could possibly never imagined that their small leather goods and furs outlet in Rome, will become a world famous fashion house. Within seven years of its inaugural shop in 1925, the second one came up and the business grew in leaps and bounds. Soon Fendi products became well known and famous in Italy. All of the five Fendi’s five daughters who were so long silent participants in all the rudiments of day-to-day business activities, joined officially in the business in 1946. So, it was a smooth take over of the business for these five daughters of Edoardo when he died in 1954.

The second generation of Fendi took its roots in the business activities in a very organized manner when five sisters allocated responsibilities amongst themselves. Anna was responsible for designs and accessories, Paola was for pelts, Franca was looking after luggage and leather shops. Alda run the fur salons and Carla took the advisory and coordination part of the business.  The family tree’s involvement in the Fendi business did not end there. Anna’s daughter Silvia Venturini Fendi, the third generation of Fendi , came into the limelight by designing the most famous brand of Fendi Bags, “Baguette”.

Marvin Traub, President of Bloomingdale’s discovered Fendi’s leather goods and introduced them to the U.S.A. Due to instant success and growing popularity, other outlets followed soon. Today Fendi is represented through only high-end department stores. As on today the most impressive accessories of the company may be seen on the arm of celebrities and signature bags like the Spy, buckled B-bag, embellished bucket bag are often in high demand inspite of its astronomical price tag attached.